Thursday, 20 April 2017

请让苹果支付成为公众号和微信用户的被告

微信在苹果手机上的打赏功能暂停,短短一天之内,争论风起云涌,大有超过当年谷歌离开中国大陆的热度。

争执的焦点起源于苹果一方坚持要下架微信,如果微信不使用苹果支付来执行打赏功能。其依据是如下的App Store Review Guidelines条款,

3.1.1 In-App Purchase
If you want to unlock features or functionality within your app, (by way of example: subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version), you must use in-app purchase. Apps may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than IAP.

3.1.1还包括其它条款,姑且忽略。另外一个条款可能很多人没有注意到的是,

3.1.5 Physical Goods and Services Outside of the App: If your app enables people to purchase goods or services that will be consumed outside of the app, you must use purchase methods other than IAP to collect those payments, such as Apple Pay or traditional credit card entry. Apps may facilitate transmission of approved virtual currencies (e.g. Bitcoin, DogeCoin)

从此条文和3.1.5看,如下结论和理由不算勉强。

一,3.1.1条文分两句,苹果依据的是第二句。从第一句看,打赏功能并不符合其描述的购买内容。如此说来,苹果应用商店指南的条款之间没有因果关系。苹果应用第二句的隐含逻辑是任何购买都必须使用IAP。

二,3.1.5条款和一所属的隐含逻辑是矛盾的。没有因果关系的条款,又互相矛盾,那么微信无论使用什么方式来支付都会违反其中的一条。

可见,苹果条款和行为的合法性,值得商榷。

从内容贡献者来说,她(他)们既不是腾讯,也不是苹果。我个人认为她(他)是社会的领导者和精英,阐述和传递了各种意见和价值观,是文明的一部分。苹果的行为,客观上阻挠了其获取相应的承认和报酬,是不利于文明发展的一个行为。

微信倒是有其它的问题,例如,黑箱监管,无理由删除,其实妨碍了言论自由。但是苹果并没有以此为理由,而仅仅是要求分一杯羹,把自己降格到黑帮同伙,实在让人无语。

后续的发展,如果微信和苹果达成协议,瓜分百分之三十的打赏金,其实从商业的角度看,也算无可厚非。但从用户的角度看,就把自己的权利拱手让给了商业公司。所以应该努力争取自己选择支付方式的权利,毕竟微信支付无需让掉百分之三十。既然如此,微信公众号和点赞用户同时在世界各地发起诉讼,就显得合情合理了

最后,经济事关任何一个政权的可持续性。经济中最大的因素就是结算货币。考虑到苹果支付更多使用美元,微信更多使用人民币,两者在支付市场中所占的比例,实际上这这个纠纷在很大程度上会影响中美两国的国运。

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